importance of rural marketing pdf
xref %PDF-1.4 %���� /Type /Page >> ADVERTISEMENTS: Rural Marketing in India: It’s Potential, Importance, Problems and Distribution Strategy! /StructTreeRoot 19 0 R /GS14 14 0 R Eligibility for assistance programs will depend on whether an individual is classified as living in a rural … 0000072200 00000 n 0000004394 00000 n >> /GS7 7 0 R 0000005541 00000 n 0000071969 00000 n ��S�ćB|�O���b /Marked true 0000004043 00000 n /Parent 2 0 R /Font << 0000002375 00000 n 3 0 obj %PDF-1.6 << %%EOF 672 18 x��Vole��^V�V�7j�*�?�\n��d+��,���l�H1�3X��x,ه��Y��X�$�,��f3�$D��1�,ML����]��-~�M��}�������� �� ����!��c� _�����Oϡ����Zw3���������J�:k�A��F�9i#Z���%�a�Q:qxwJ�s��Y��1�*u�A\��bQ�t��u ]E{��ْ�%~�W��C: �M?s� %���� /Image8 8 0 R 672 0 obj <> endobj 0000003232 00000 n >> 0000002486 00000 n Rural Marketing Scope Importance,Limitations - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. /Image12 12 0 R /StructParents 0 0000005674 00000 n endobj <<1AB1D5F61A011543BD28F72CB63C8AB7>]>> Input marketing is a comparatively new subject. /GS5 5 0 R ��D��0��e�t?��C��1. 0000037975 00000 n << endobj /MediaBox [ 0 0 360 576 ] trailer Rural Marketing Scope Importance,Limitations /S /Transparency << �PqI�DPD �AJ�QfE;�WW@�>�����n���r��c�ɽ���h#Dn?S?�Vg��x%��\���$�+���. >> 0000000016 00000 n 0000004317 00000 n Qs�0 Rural Marketing as a separate discipline in management teaching has emerged recently. /F1 16 0 R /Resources << Reduced Burden on Urban Population: Rural marketing can contribute to rural infrastructure and … f����~qٜ%�����6��T���(�gޡ�T+�H�gmS��5��ө��)~������� 2 0 obj /Contents [ 4 0 R 677 0 R ] For example, targeting of assistance programs for education, access to medical services, poverty alleviation, and broadband expansion depends on the status of these services in an area. 0 /Type /Group /Group << 1 0 obj /ProcSet [ /PDF /Text /ImageB /ImageC /ImageI ] >> /CS /DeviceRGB /Image10 10 0 R 689 0 obj<>stream stream �{ ԧ�.J��mk�S-L#�����a�>W���̓�M��G��n�Wڬ��e�K�x�\5`,.s �e(��R�G*��s�>u͠�������%��-���|��|���IF���]��O��\�º���Fm�Use3�3�i`Q��_������/�4K��($E����<6_0�L�H���k�`=�di'uڡE|JNM1�L%��#7ʭM:mE�9��z������-�%_3� ?�K(�ޓj#��E��Yz3Չnpo��� /Lang (}!�2v�6?P7���E"�2�\n��fO�p��y) 1.2 MEANING AND DEFINITION OF RURAL MARKETING The term ‘rural marketing’ used to be an umbrella term for the people who dealt with rural people in one way or other. >> startxref No wonder, the rural markets have been a vital source of growth for most companies. The farmers produce their products for the markets. /Length 5888 /AcroForm 44 0 R 0000063379 00000 n /Type /Catalog 4 0 obj << Rural marketing involves addressing over 700 million potential consumers and over 40 per cent of the Indian middle income. 0000005972 00000 n Farmers in the past used such /Pages 2 0 R /MarkInfo << /Type /Pages /Count 25 on how rural areas are classified. >> PDF | In India, majority of the population, resides in rural communities. 0000002152 00000 n Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. /Kids [ 3 0 R 46 0 R 333 0 R 614 0 R ] /Filter /FlateDecode 0000003776 00000 n /GS15 15 0 R >> 0000002236 00000 n >> /ExtGState << /Image6 6 0 R endobj This term got a separate meaning and importance after the economic revaluation in Indian after 1990. /XObject << >> /Tabs /S 0000000656 00000 n The importance of output marketing has become more conspicuous in the recent past with the increased marketable surplus of the crops following the technological breakthrough. For a number of PMCG companies is the country, […]

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